Customer acquisition cost (CAC) calculator
01 / YOUR INPUTS
Include relevant sales and marketing costs, not just advertising.
Use the same month for your goal and costs. Changing period relabels; it does not convert inputs. Use consistent tax-exclusive amounts. Currency changes formatting, not exchange rates. Inputs reset when you leave or reload this page.
02 / YOUR PLANLive calculation
Customer acquisition cost
$50.00
for your month
Acquisition spend$6,000.00
New customers120
Divide sales and marketing acquisition costs by first-time paying customers for a matched period or cohort. Include relevant staff, agency and creative costs. Orders and repeat buyers are not new customers; a sales-cycle delay can distort a single month's CAC.
No sign-up. No financial inputs sent to a server.
Planning estimates. Use consistent tax-exclusive inputs. See the formula and assumptions