Subscription customer lifetime value (LTV) calculator
01 / YOUR INPUTS
Monthly inputs. Use consistent tax-exclusive amounts. Currency changes formatting, not exchange rates. Inputs reset when you leave or reload this page.
02 / YOUR PLANLive calculation
Estimated contribution LTV
$600.00
based on your monthly assumptions
Contribution / customer / month$30.00
Expected lifetime (months)20
A simplified subscription model: constant monthly ARPU, contribution margin and churn, with one contribution before the first possible churn. Excludes acquisition cost, fixed overhead, discounting and expansion. Zero churn cannot establish a finite lifetime; use observed cohorts to validate this estimate.
No sign-up. No financial inputs sent to a server.
Planning estimates. Use consistent tax-exclusive inputs. See the formula and assumptions