ROAS & ad break-even calculator
01 / YOUR INPUTS
Product, payment fees, shipping and other per-sale costs.
Use the same month for your goal and costs. Changing period relabels; it does not convert inputs. Use consistent tax-exclusive amounts. Currency changes formatting, not exchange rates. Inputs reset when you leave or reload this page.
02 / YOUR PLANLive calculation
Return on ad spend
2.5×
for your month
Break-even ROAS1.67×
Maximum acquisition cost$30.00
Profit after ads$1,000.00
ROAS is attributed revenue divided by ad spend. Zero sales gives 0× ROAS and a loss equal to ad spend. Break-even ROAS covers variable costs and ads only, not fixed overhead. Attributed sales are not necessarily incremental sales.
No sign-up. No financial inputs sent to a server.
Planning estimates. Use consistent tax-exclusive inputs. See the formula and assumptions