Find the number behind your next decision.
For freelancers, founders, service businesses and product sellers. Choose a focused question, explore an example and test your own assumptions.
11 calculators found
ROI
Compare total project proceeds with investment cost to calculate a simple return and net gain or loss.
Open calculatorAcquisition cost
Calculate acquisition cost per new paying customer using your sales and marketing spend and a consistent customer count.
Open calculatorCustomer lifetime value
Estimate subscription contribution lifetime value from monthly revenue per customer, contribution margin and customer churn.
Open calculatorCash runway
Estimate how many months available cash can support your business at a constant monthly net cash burn.
Open calculatorContribution margin
See how much sales contribute after variable costs and how much remains after fixed overhead.
Open calculatorSales target
Calculate monthly or annual sales and daily selling pace from your profit goal, price, variable costs, fees and fixed overhead.
Open calculatorMargin & markup
Know what you keep from every sale. Understand the difference between margin and markup.
Open calculatorBreak-even
Find the point where your sales cover costs, before you start making a profit.
Open calculatorTraffic & conversion
Connect your sales target to the visitors and advertising budget you will need.
Open calculatorROAS & ads
See whether advertising can pay for itself, after the cost of what you sell.
Open calculatorSaaS & MRR
Translate recurring revenue goals into subscribers, including the effect of customer churn.
Open calculatorStart with the goal, then work backwards.
The reverse planner combines price, costs, conversion and advertising into one sales target.
Open the reverse sales plannerHow many sales, or how much revenue?
Sales count measures units, orders or service bookings. Revenue measures the money those sales bring in. Profit is what remains after the costs included in your model. Start with the question you need to answer:
- How many sales do I need to make $10,000 a month?
- How many customers do I need to cover my costs?
- How much revenue becomes profit?
- How much does each sale contribute to fixed costs and profit?
- How do price and sales volume change profit?
A customer can place several orders, and an order can contain several units. Use the same definition for your price, cost and sales count.